What's So Great About Twitter?

We will be exploring different mediums of Social Media, and today we're going to talk about Twitter and why it's good for Small Businesses and Individuals. Taking a look back, Twitter originated in 2006 when an NYU undergrad introduced the idea of using SMS messages for small groups during a brainstorming session at then podcasting company Odeo. The name "Twitter" came from the defining characteristic that messages shared would be 140 characters or less - like a chirp or tweet from a bird. At first it was designed to be a social status update service, however over time it became more of a microblogging and information center. Today, people use Twitter to share statuses, pictures, videos, blogs, articles, or really any kind of web content or idea. It connects to other social media services like Facebook, Instagram, Foursquare; as well as third party social media tools like Twitterfeed and Hootsuite which help bloggers share their content across multiple channels.

Marketers from Large, Medium, and Small businesses have used Twitter to help promote their brand and drive new sales leads. Twitter provides a venue to find and convert prospects who are interested in your industry, and a place to have an interactive conversation. Unfortunately many companies just use Twitter as a broadcasting center to promote themselves, and don't actively engage with their followers. It is important to grasp this concept of "engagement" when we're talking about social media, because unlike advertising you're not talking AT your prospects, you're communicating WITH them. Think about how you react when a commercial comes on when you're watching a TV program; most of us have the ability to fast forward through the millions of dollars spent by big companies on advertisements just to get back to watching the content we really wanted in the first place. Not to harp on the same thing, but that N=1 concept I touched on in my last blog is really the overarching theme for why Social Media engagement is so important overall.

For Small Businesses and Entrepreneurs it is even more important to have an engaging social media presence, because just by the nature of SMALL business, your following will be smaller and hopefully more intimate. You must also consider that you're competing with a lot of noise from larger companies with bigger advertising budgets and flashy campaigns, so you'll need to work on standing out, providing riveting content, and a specialized, comfortable, and fun setting for conversation that your prospects and clients can't find anywhere else. It is crucial to develop a passionate group of followers - the kind that Seth Godin calls out in his book "Tribes, We Need You To Lead Us". Speaking of my buddy Seth (I wish I could call him a friend, he's so cool...) - if you haven't checked out any of his marketing books, I highly recommend doing so! (And no, this is not a paid endorsement, it's just good reading if you need a boost.)

The best thing about Twitter is that it's probably the easiest place to get started with your Social Media Strategy as a small business or entrepreneur. The set up is intuitive, finding people and businesses is pretty straight forward, and even finding your friends and peers is easy. It's also helpful that you can access Twitter from your computer or your smartphone, so you can make quick updates as inspiration strikes and you're on the go.

If you'd like to talk about Twitter strategies for growing your brand and your business please let me know!

Follow Me on Twitter: @CoriB_ENT

Social Media: Why you can't afford to wait

The entrepreneur and the small business owner are the busiest creatures you'll ever meet. A majority of their waking hours are poured into their life's work and their clients, and trying to carve out their spot within their industry or niche. They are the steeled tiny gears that grind our economy day in and day out, and quite possibly some of the most important people in shaping the future. Their days are filled with invoices and estimates, fighting fires and keeping the lights on. In a position like that, who has time for social media? It seems a little frivolous doesn't it?

Facebook, Twitter and Instagram are for teeny-boppers, Pinterest is for stay at home moms, and LinkedIn is for big companies and job seekers, right?

I'm here to counter that mindset, explain why social media is a must for small businesses and entrepreneurs, and attend to your reasons for avoiding involvement in the conversation that's going on within your industry weather you decide to be a part of it or not.

Social media is the most relevant place for you to be heard right now. If done correctly (and we'll get to this in another blog), it beats out advertisements on TV, radio, newspapers, and magazines, and it beats flyers, billboards, and direct mailings and even email campaigns. It is the place where you can prove that you're an expert in your field, and gain loyal followers who can't wait to hear what you have to say next. It is where you can give a voice to your brand, and find new clients who are heavily engaged in this realm - it's how they like to find their information. By not attending to your Social Media presence, you're excluding potential clients and opportunities for new revenue streams.

You're also missing out on what's hot and new within your industry, it's a place where you can funnel information (blogs, tweets, articles, videos, etc.) and trends, and follow other leaders that are in your space and keep up with what they have to say. You can also use social media along with some third party tools to analyze what people are saying about your industry, and hear what it is that's missing out there. You can determine what new products and services you might be able to provide based on what the market is saying.

Social media is so effective as a marketing tool because the communication goes both ways. You have the opportunity to broadcast, and to listen - you can even make it personal! In the book "The New Age of Innovation: Driving Cocreated Value Through Global Networks" there are two equations that are discussed which are essential for businesses moving into the current and future economies. First is N=1, this says that customers today expect a personalized experience (think Amazon and iTunes). They want to participate in the design of products and services that they will buy. The second equation is R=G, and this is related to a global supply network and an emphasis on analytics to identify trends and unique opportunities that drive a strong competitive advantage.

We will focus on R=G in another blog, but how can you expect to drive an N=1 experience if you can't hear what your prospects are looking for? How can your clients express their desires if you've kept major venues for communication closed?

The most frequently established reasons for not getting involved in Social Media are:

• Lack of confidence, which is easily fixed with a little education.
• Lack of time to properly attend to social channels, which can be fixed through automation of processes and a little consulting.

As a small business, attending to these two issues can quickly and dramatically improve your stature within your social media market, and brand you as a differentiated expert within your field. It's not as complicated as you think to introduce a social media strategy into your existing marketing efforts, so let's talk about it!

Follow Me: @CoriB_ENT

Well here goes nothing!

I have had so many ideas over the years for a business I could call my own, so the entrepreneurial spirit has been hanging around for a long time. Unfortunately I never really had the "hutzpah" to go ahead with any formal plans. Finding myself unemployed and spending most of my time freelance writing and applying for jobs over the past two weeks, I thought, what better time than right now to just go for it?

They say there's no time as good as the present, so here we go! That's right, I've decided to start my own business: CoriB Enterprises, LLC. Born March 17, 2014.

There was no question about what kind of business I wanted to get into, most of my family and friends call me the queen of social media, so its only natural that I want to help people in this area. I think there's a lot of small businesses and individuals out there who could really boost their career and their leadership rank within their industry, if they were enabled and educated to use the right social media tools in the right way specific to their business and expertise.

There is a huge electronic global conversation going on out there, and if you're not tuned in and participating, you are missing out on a ton of opportunity. Erik Qualman has a spectacular set of videos on Youtube that describe so eloquently what I mean to say. Here's one from 2013.

I know some people say "yeah, yeah social media, I just don't see what the big deal is". Well I'm here to explain that to you. It is my goal to be an evangelist, and to enable people to participate in, and take advantage of, social media. I aim to dispel the fears, and help businesses and individuals safely navigate social media for their benefit, in a way that makes them comfortable and confident.

I think the other half of it will bring out my strategic side, helping to set up social marketing strategy for small businesses, and of course helping to build and maintain that social presence. Small businesses have such a hard time with Social Media because they just don't have the time to handle it, so I'm sure I'll have a few clients that I just "do" their social media for them.

So that's it - in a nutshell. I look forward to helping you, or someone you know!

Follow me: @CoriB_ENT