I think most people have an awareness of what Youtube is - you can watch videos that other people have posted, and you can also upload your own content if you wanted to. Most people access Youtube to watch funny, entertaining, and viral content - but I'd like for you to think of how you might use it to help you with branding, culture, and reach for your business.
Youtube is under the Google umbrella, so you can create your channels under a g-mail login - and you can create different channels for different things. Each person can create a channel (or series of channels) - so you could create one for your personal life (to load videos of your kids, or your animals, or whatever you want), and you can create one for your business. The types of videos you'd upload for your business will vary on the type of company you have, but I can't think of one business that wouldn't benefit somehow from having a few videos out there on the Internet. Because you can tag your Youtube content, it can also help with SEO.
Videos can work on your behalf to support exposure of your branding and culture. It gives your clients and prospects a feel for who you are without having to step outside your office or schedule a meeting or shake a hand. People can watch a video about your company, and see the passion in your eyes no matter what time of the day or night it is (once it's posted). You can give them a demonstration of whatever it is that you do or sell or create. These kinds of videos will proclaim you as a valuable resource and educator in your field, and let your clients feel close to you while beginning to understand your process and your business.
Youtube is a great enhancement for reaching a wider audience, especially if you have tutorials posted on your channels. I go to Youtube all the time with "how do I ____?" kinds of questions. What better first experience can you give a prospect or future client than helping them out for free? They'll say "Wow this guy/gal really knows what they're talking about!" and might remember you when they need something related to the question you've answered for them. I make it a point to comment on videos that are useful to me, and then try to find them on Facebook so I can reach out to them when I need to in the future.
I hope to have sparked some interest in using Youtube for your business.
If you need any help getting set up, or a muse for content inspiration, I'd be happy to help you!
Cori Blackburn
coribenterprises@gmail.com
224-277-3855
@CoriB_ENT
My Website
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